This is a Elinchrom Rotalux Octabox 53in (135c) - New Open Box!!

Known for its flexibility and superior construction, the 53" Rotalux Octabox from Elinchrom has a large surface area and a wraparound quality of light, especially when used up close, that makes it popular with portrait artists and fashion photographers. Well-suited to head-and-shoulders and full length shooting, the Octabox's unique shape also reflects natural-looking catchlights in the eyes of your subject. The softbox has removable interior and exterior white diffusers that can be used one at a time, together, or not at all for different contrast and softness options.

Optional translucent deflectors bounce light to the back of the Octabox to remove the hotspot and further soften the light. A separately purchased hooded diffuser limits spill light, while an optional collapsible fabric grid narrows the beam angle and thwarts spill light. The light shaper's separately purchased speed ring has spring-loaded sockets that allow you to mount the support poles in sockets tension-free, then snap them into place. The Octabox has a silver interior for maximum output and comes with a bag for storage and transport.